'Red Rocket Billboard' is official concept artwork used by Bethesda Game Studio's for Fallout 4. The image was made by Senior Concept Artist Ilya Nazarov. This limited edition Certified Art Giclee™ print is part of the official Fallout 4 fine art collection by Cook & Becker and Bethesda Softworks. The print is hand-numbered and comes with a Certificate of Authenticity signed by the artist.
This billboard for Red Rocket filling stations is a great symbol of pre-Great War optimism about the future of mobility. According to the Fallout timeline, gasoline and diesel were still in use when the bombs dropped, but – as is clear from the Red Rocket logo – nuclear fusion was propelling cars too. This is very much in line with the naive optimism of the (historical) 1950's about the use of atomic power. Small uranium fission reactors would replace combustion engines over time, it was believed, propelling anything from submarines to spaceships. Cars would follow when reactors were small enough. To support this idea, designers at Ford Motor Company in 1958 proudly showed the 'Ford Nucleon' to the world, a 3/8 scale model of a car driven by nuclear propulsion. Although this model (obviously) never made it into production, it would inspire the designers of the Fallout series in their car designs.